Amazonia at Madison Avenue, NYC

There is a long-standing collaboration between Joana Vasconcelos and Roche Bobois. This June, celebrating its 50th anniversary in America, the brand is installing Valkyrie Amazonia, in New York at the brand's flagship store on Madison Avenue. Amazonia presents as a massive, twisting fabric sculpture, nearly 150 feet long, will be suspended from the roof in all its crocheted, beaded and felted glory until 31 October. 

Here you can also see Joana's BomBom collection, a huge success back in 2020, and extended outwards in 2023 with sofas, side tables, canapés and cushions. From her body of work Crochet Paintings, Joana Vasconcelos had developed a line of sofas, rugs and cushions for interiors in 2020 which, due to its association with colorful, happy and sweet childhood imagery, justified the Bombom title. The French brand continued its dialogue with renowned artists, celebrated six decades of existence and the Tutti Frutti rug entered the top 10 bestsellers of all time, integrating a customizable, multifunctional and playful range of furniture and accessories. 

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Being an artist allowed me to break the rules that designers usually follow.